The homepage usually has the most traffic out of all pages on s site. It makes sense—after all, your homepage is linked to from every other page. It’s also the “face” of your website. A certain percentage of people who entered from another page will likely click through to your homepage and check it out. Use your homepage for explaining your value proposition.
A caveat: don’t just jump straight into this tactic because you’ve seen your favorite internet marketers do this. It depends on your strategy—it could be a good idea if you want more leads and sell via your email list.
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