Story Is All About

• A good subject line of your email is the gatekeeper, the title of your story, something that tells the recipient what is going to be available when the email is clicked. Don’t just write a subject line, craft it.
• The main body of the email should b...

1. Use the time of a total stranger in a way that they won't feel it was wasted.
2. Give the reader at least one character to root for.
3. Every character should want something, even just a glass of water.
4. Every sentence m...

“What gets you excited about what you’re talking about? Why do you care?
If the audience knows why you care, they’ll have a reason to care.” In other words, the story needs to have stakes. And they don’t necessarily need to be significant. You can conceivably ...