Tell A Story In Your Email - Deepstash
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Tell A Story In Your Email

  • A good subject line of your email is the gatekeeper, the title of your story, something that tells the recipient what is going to be available when the email is clicked. Don’t just write a subject line, craft it.
  • The main body of the email should be a narrative that answers the question ‘why?’. This is the space to include the characters, the setting and the conflict. It can be a bit longer if the story is compelling.
  • The ending has to be a call to action, where we offer a deadline, a bulleted summary and a get-set-go finale which ensures the recipient knows the what, why and how.

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The Four Signposts Of A Great Story-fied Email

  • Setting: Data, trends and insights to provide context.
  • Characters: The participants of the message (sender, recipient and other stakeholders).
  • Conflict: The problem that is being solved.
  • Resolution

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Our Brains Love Stories

Our Brains Love Stories

Stories engage people visually, auditorily and even cognitively, as they include words, experiences and feelings.

You can use the age-old hook of storytelling as a way to engage your email recipients at office, and present your content in a manner that sets it apart.

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Social media lover and beer specialist. Love cats.

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More like this

The Four Signposts Of A Great Story-fied Email

  • Setting: Data, trends and insights to provide context.
  • Characters: The participants of the message (sender, recipient and other stakeholders).
  • Conflict: The problem that is being solved.
  • Resolution

Components of a good story

  • Characters. Every story features at least one character, and this character will be the key to relating your audience back to the story.
  • Conflict. The conflict is the lesson of how the character overcomes a challenge.
  • Resolution.

Fine-tune your email etiquette

  • Have a clear and specific subject line to let the recipient know what the email is about without opening it.
  • Always be a professional. Never write with emotion or overuse exclamation marks.
  • Proofread. Ensure that the message is brief and makes sense to av...

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