Show passion when you're telling a story

“What gets you excited about what you’re talking about? Why do you care?
If the audience knows why you care, they’ll have a reason to care.” In other words, the story needs to have stakes. And they don’t necessarily need to be significant. You can conceivably make a great story about a smaller thing if the storyteller is very interested in it.

Tiffany Haddish passionately shared the crazy, amazing story of how she ended up taking her Girls Trip costar Jada Pinkett Smith and Will Smith on a Groupon swamp tour in New Orleans. “It’s just this perfect illustration,” says Tellers. “She showed us what she really cared about, and it really paid off in spades.