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Show passion when you're telling a story
“What gets you excited about what you’re talking about? Why do you care?
If the audience knows why you care, they’ll have a reason to care.” In other words, the story needs to have stakes. And they don’t necessarily need to be significant. You can conceivably make a great story about a smaller thing if the storyteller is very interested in it.
Tiffany Haddish passionately shared the crazy, amazing story of how she ended up taking her Girls Trip costar Jada Pinkett Smith and Will Smith on a Groupon swamp tour in New Orleans. “It’s just this perfect illustration,” says Tellers. “She showed us what she really cared about, and it really paid off in spades.
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Focus on one big idea
Your theme or big idea is your editing tool.
You always want to think about what you’re leaving your audience with thematically. What’s the theme of your story, what’s the big idea?. Your story will be filled with lots of specifics, of course. In fact, one of the most beau...
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Demonstrate change
The mark of a great story is that the experience being shared has changed the person in some way. It doesn’t have to be a drastic change,. It could simply be a perspective shift or a reinforcement of a belief or an idea.
When communicating in business, ask yourself what change you want to ...
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Purpose of storytelling
In the workplace, storytelling serves as an essential, powerful tool for effective communication.
It gets people excited around an idea, or a value, or perhaps some drier information that might not have been as interesting before.
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Make your story personal
Great stories reveal a piece of yourself.
Ask yourself:
- What makes you care about the work that you do?
- What part of you outside of your work is present inside of that world?
- If in financial services, for example, what is it behind the n...
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