Asking Nonthreatening Questions About Behavior
- Questions about behavior should be specific and use familiar language to improve recall and reduce the likelihood of omitted responses.
- Longer questions that provide context and examples can aid in memory recall and lead to more accurate reporting of behaviors.
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The book Asking Questions by Norman M. Bradburn, Seymour Sudman, and Brian Wansink is a definitive guide to designing questionnaires for market research, political polls, and social and health surveys. It is a valuable resource for researchers, marketers, and anyone involved in collecting systematic information through surveys.
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