Asking Psychographic Questions
- Psychographic questions should explore values, interests, and lifestyles to provide insights into consumer behavior and preferences.
- Use a mix of qualitative and quantitative approaches to capture the complexity of psychographic profiles.
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The book Asking Questions by Norman M. Bradburn, Seymour Sudman, and Brian Wansink is a definitive guide to designing questionnaires for market research, political polls, and social and health surveys. It is a valuable resource for researchers, marketers, and anyone involved in collecting systematic information through surveys.
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