Preparing for negotiation is a critical step that can significantly impact the outcome of any negotiation. It involves identifying your goals and interests, assessing the other party's goals and interests, developing a strategy, and gathering information.
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"The Art of Negotiation" is an essential guide for anyone who wants to improve their negotiation skills. The book emphasizes the importance of collaboration & empathy in negotiation and provides practical advice on preparing for negotiation, building rapport and trust, and communicating effectively. The book provides real-world examples and explores applications of negotiation in business, personal relationships, and international settings. It debunks common misconceptions about negotiation and offers an optimistic view of the negotiation process as a means of creating value for both parties.
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The first step is to find out who your audience is and how they like to communicate. It’s important to know what matters to your audience – their likes, dislikes, struggles, interests, goals, etc. Basically, anything that will help you connect with them on an emotional level. Make sure you know w...
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