Gathering information is also critical to preparation. This can involve researching the other party's background, interests, and priorities, as well as understanding the context and circumstances of the negotiation. Information gathering can help you make informed decisions and identify potential areas of agreement or disagreement.
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"The Art of Negotiation" is an essential guide for anyone who wants to improve their negotiation skills. The book emphasizes the importance of collaboration & empathy in negotiation and provides practical advice on preparing for negotiation, building rapport and trust, and communicating effectively. The book provides real-world examples and explores applications of negotiation in business, personal relationships, and international settings. It debunks common misconceptions about negotiation and offers an optimistic view of the negotiation process as a means of creating value for both parties.
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