Negotiation skills can also be applied in personal relationships, such as negotiating with family members, resolving conflicts with friends or neighbors, or negotiating a car purchase.
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"The Art of Negotiation" is an essential guide for anyone who wants to improve their negotiation skills. The book emphasizes the importance of collaboration & empathy in negotiation and provides practical advice on preparing for negotiation, building rapport and trust, and communicating effectively. The book provides real-world examples and explores applications of negotiation in business, personal relationships, and international settings. It debunks common misconceptions about negotiation and offers an optimistic view of the negotiation process as a means of creating value for both parties.
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