Concept of Satisficing
Satisficing” refers to the way users make decisions online—they choose the first reasonable option rather than the optimal one. This means that designers should make it easy for users to find a good-enough option quickly, rather than expecting them to analyze every choice.
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Designing a website? Make it intuitive, clear, and easy to navigate. Steve Krug’s “Don’t Make Me Think” reveals the secrets to creating user-friendly web experiences.
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