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How many opportunities do we have to dramatically improve people’s lives just by doing our job a little better?
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1. The Principle of Clarity
2. The Importance of Visual Hierarchy
3. Simplifying Navigation
4. The Role of Conventions
5. Usability Testing Essentials
6. The Concept of “Satisficing”
7. The Power of Minimalist Design
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At the heart of effective web design is clarity. When users visit a website, they shouldn’t have to think hard about what to do next. The content should be obvious and intuitive, allowing users to find what they need without confusion.
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Visual hierarchy guides users’ eyes to where they need to go first. By strategically placing elements on the page, you can lead users through the site in a logical, easy-to-follow path. The size, color, and position of elements can all be used to create this hierarchy.
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Good navigation is key to a user-friendly website. The easier it is for users to navigate, the more likely they are to stay on the site and find what they need. Navigation should be straightforward and consistent across all pages.
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Using conventions—design patterns that users are familiar with—makes websites easier to use. People like things that are predictable and easy to understand, so sticking to tried-and-true methods can enhance usability.
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Usability testing is crucial for understanding how real users interact with your site. It involves watching people use the site and identifying any areas of confusion or difficulty. Regular testing helps catch problems before they affect a large number of users.
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Satisficing” refers to the way users make decisions online—they choose the first reasonable option rather than the optimal one. This means that designers should make it easy for users to find a good-enough option quickly, rather than expecting them to analyze every choice.
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Less is often more when it comes to web design. By stripping away unnecessary elements, you can create a cleaner, more effective design that helps users focus on what truly matters. Minimalism also improves load times and reduces cognitive load.
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1. Prioritize Clarity: Make your content intuitive and obvious.
2. Use Visual Hierarchy: Guide users’ eyes naturally.
3. Simplify Navigation: Keep navigation consistent and easy.
4. Embrace Conventions: Stick to familiar design patterns.
5. Test for Usability: Regularly test with real users.
6. Design for Satisficing: Help users find good-enough solutions quickly.
7. Keep It Minimal: Reduce clutter for a cleaner design.
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Today's readers, tomorrow's leaders. I explain handpicked books designed to transform you into leaders, C-level executives, and business moguls.
CURATOR'S NOTE
Designing a website? Make it intuitive, clear, and easy to navigate. Steve Krug’s “Don’t Make Me Think” reveals the secrets to creating user-friendly web experiences.
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