Modular teams
New needs mean you need more people. To set people up for success, you need to make your product and engineering teams modular. Then you can split up problems that people can work with independently.
As you grow, your leverage will be in having many autonomously led teams, working side by side. This will enable you to scale easily later.
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"Innovation distinguishes between a leader and a follower." - Steve Jobs. Striving not to be a follower.
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Essential product management skills
How to work effectively with cross-functional teams
How to identify and prioritize customer needs
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