New needs mean you need more people. To set people up for success, you need to make your product and engineering teams modular. Then you can split up problems that people can work with independently.
As you grow, your leverage will be in having many autonomously led teams, working side by side. This will enable you to scale easily later.
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"Innovation distinguishes between a leader and a follower." - Steve Jobs. Striving not to be a follower.
The idea is part of this collection:
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Essential product management skills
How to work effectively with cross-functional teams
How to identify and prioritize customer needs
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Similar ideas to Modular teams
After you brainstorm, you may have many initiatives. After you hit product-market fit, you need to allocate responsibility across teams and empower them to work without the leadership knowing everything. Thematic org areas include:
... and beyond:
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