At the end of the day, your marketing efforts must drive results. Establish clear metrics to measure success and ensure a good return on investment.
“If you’re not measuring, you’re not marketing. ROI is the ultimate test of your efforts.”
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Similar ideas to Measuring Success & ROI
There are many ways to measure ROI on social media. Some of the main key performance indicators (KPIs) we use for our clients: follower growth, website traffic from customized links, promo codes for sales, subscribers for newsletters, customers filling out forms to receive sample products (e.g., ...
Return on investment (ROI) is a way to measure an investment's performance. It also can be used to compare different investments.
It’s easy to measure proxies for success. Secondary metrics don’t always translate to business results and care must be taken so they don’t become a proxy for actually knowing and fulfilling your customers’ needs.
Do what helps you achieve success and measure success in terms of the outcome...
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