Measure Outcomes, Not Proxies - Deepstash

Measure Outcomes, Not Proxies

It’s easy to measure proxies for success. Secondary metrics don’t always translate to business results and care must be taken so they don’t become a proxy for actually knowing and fulfilling your customers’ needs.

Do what helps you achieve success and measure success in terms of the outcomes you’re trying to achieve.

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julia_yl

Deep thinker. Like talking about the world, religion and politics.

The idea is part of this collection:

How To Become a Better Decision-Maker

Learn more about personaldevelopment with this collection

Understanding the importance of decision-making

Identifying biases that affect decision-making

Analyzing the potential outcomes of a decision

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