Measure Outcomes, Not Proxies

It’s easy to measure proxies for success. Secondary metrics don’t always translate to business results and care must be taken so they don’t become a proxy for actually knowing and fulfilling your customers’ needs.

Do what helps you achieve success and measure success in terms of the outcomes you’re trying to achieve.

@julia_yl497

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Career

MORE IDEAS FROM THE ARTICLE

Peter Drucker
“You can’t manage what you can’t measure.”

Being able to achieve a success metric is hard, but knowing which metric to achieve is even more important. Discover what you value and choose your own metrics for success, otherwise, your environment will dictate it for you, which could be unfulfilling for you.

Work towards your own idea of success and don’t let “FOMO” make you feel like a failure because you’re not meeting someone else’s metrics for success.

Peter Drucker
re is nothing quite so useless as doing with great efficiency, something that should not be done at

Social comparison bias explains that our judgments are often influenced by comparisons to other people. A benchmark makes it easier to make a judgment, but it will not necessarily be a reasonable or more accurate judgment.

Don’t measure yourself by what you’ve accomplished, but rather by what you should have accomplished with your abilities. True success is attained only through knowing you did your best to achieve your potential. 

John Wooden
“True success is attained only through the satisfaction of knowing you did everything within the limits of your ability to become the very best that you are capable of being.”

It’s easy to measure financial success. You can see a number in your bank account and compare it to others’ bank accounts.

But many important things for a satisfying life, like mental and physical health, relationships, freedom, and fulfillment are harder to measure. Nevertheless, you should incorporate some qualitative analysis into how you measure success.

Success usually takes many failures to achieve. So don’t use immediate tangible results to define success. Consider what you’ve learned and how it will help you succeed in the future.

Don’t define yourself solely by your current circumstances. Consider who you are becoming.

Dynamic inconsistency is a situation where the best plan for the future is not optimal when that future period arrives. We and our environments change and so must our concept of success.

Change how you measure success as you change as a person, else you risk wasting your efforts and even failure.

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RELATED IDEAS

Traits we will not tolerate within ourselves, we will not tolerate in others. It is a choice we make. We should make those choices consciously and not without thinking.

It’s why corrupt officials choose to be corrupt: because they assume everyone else is as corrupt as they are. It’s why cheaters choose to cheat. It’s why those who can’t trust are the ones who can’t be trusted.

3

IDEAS

In the new economy, knowledge workers have to manage themselves and have autonomy. They are no longer cogs in a wheel, but nodes in a neural network and their individual productivity is now more important than ever.

3. Bottom of the funnel

The BOFU stage is the end of the funnel, where content can help position your brand as superior to competitors, build trust and accelerate the purchase. The content you create should answer very specific questions about your product or service (e.g. how it actually works or what skills are required to deal with it).

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