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At some point, of course, decision makers require much more information than your initial pitch. Provide increasingly deeper levels of information.

The ads for Google Cloud contain about 60 words. Each print ad is followed by a link that ta...

With amazing pictures of different situation, it gives more pleasure to read and understand deep meaning behind each conversation. I must recommend everyone to read this book. All four characters represent different parts of the same person.

The boy is inquisitive

The mole is enthusia...

People, all of them, have stories and secrets we’ll never know, so we project our best guess. We fill in the blanks of their lives. We write a quick story and believe it but we don’t give them a chance to read it, critique it, help us see that we create assumptions instead of connection when we c...