Keep reading for FREE
Share resources for a deeper dive
At some point, of course, decision makers require much more information than your initial pitch. Provide increasingly deeper levels of information.
The ads for Google Cloud contain about 60 words. Each print ad is followed by a link that takes you directly to a longer case study online where you can watch a short video (under 2 minutes), and read technical information and statistics about the partnership.
Each case study ends with a call to action and a contact for Google sales.
23
56 reads
MORE IDEAS ON THIS
Keep the copy short and simple
Now it's time to explain what the product does. The second and third sentences of Google's print ads explain how existing companies are using Google Cloud.
For example, Target is using Google Cloud technology to power its new Drive Up service. What does it mean for customer...
24
90 reads
Start with the big picture
Too many sales professionals start their pitch in the weeds. Google Cloud ads start with the big picture. For example, here are the first sentences in one of Google's ads as it appear in NYT.
"Google Cloud is helping the Home Depot with solutions to customers' small projects."
28
200 reads
Mention clients that benefitted the most
"Google Cloud is helping Target and its guests redefine the shopping trip" (Wall Street Journal , February 11).
Peak your prospect's interest with the big picture before diving into the details. If you can name a well-known brand, industry or organization that uses your product, ev...
26
115 reads
To summarise
Effective communication is simply good teaching. Provide simple, clear explanations that explain benefits (the why) before the details (the how).
27
119 reads
CURATED FROM
Google Cloud Uses This 3-Step Marketing Strategy to Sell Complex Products. Here's How You Can Too
inc.com
5 IDEAS
·580 Reads
CURATED BY
Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design.
Ready for the next level?
Read Like a Pro
Explore the World’s
Best Ideas
200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.
An Idea for Everything
Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.
Knowledge Library
Powerful Saving & Organizational Tools
Save ideas for later reading, for personalized stashes, or for remembering it later.
Start
31 IDEAS
Start
44 IDEAS
# Personal Growth
Take Your Ideas
Anywhere
Organize your ideas & listen on the go. And with Pro, there are no limits.
Listen on the go
Just press play and we take care of the words.
Never worry about spotty connections
No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.
Get Organized with Stashes
Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.
Start
47 IDEAS
Start
75 IDEAS
My Stashes
Join
2 Million Stashers
4.8
Stars
5,740 Reviews
App Store
4.7
Stars
72,690 Reviews
Google Play
Sean Green
Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.
“
samz905
Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.
“
Shankul Varada
Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.
“
Ashley Anthony
This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!
“
Giovanna Scalzone
Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.
“
Ghazala Begum
Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.
“
Jamyson Haug
Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.
“
Laetitia Berton
I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!
“
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving & library
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Personalized recommendations
—
—
FAQ
Claim Your Limited Offer
Get Deepstash Pro