Share resources for a deeper dive

At some point, of course, decision makers require much more information than your initial pitch. Provide increasingly deeper levels of information.

The ads for Google Cloud contain about 60 words. Each print ad is followed by a link that takes you directly to a longer case study online where you can watch a short video (under 2 minutes), and read technical information and statistics about the partnership.

Each case study ends with a call to action and a contact for Google sales.