- Use structures, such as problem-solution-benefit and what-so-what-now, to communicate with clarity.
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A seasoned business trainer working with top universities and business schools. A lover of coffee, movies, and books, I blend practical insights with a passion for continuous learning.
Think Fast, Talk Smart
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Similar ideas
Use Structures
- Tell a story and use structures.
- Structured information increases processing fluency: People retain information 40% more reliably and better.
- Never lose your audience.
Message Structure
The most important thing is to never lose your audience. By structuring your content, it is easier for your audience to follow you and you also know when to stop talking so that you don't repeat yourself.
Examples on how your content can be structured:
PSB: Problem, solution, benefit
- Begin with presenting the problem, a clear point of frustration.
- Present your well-thought-out solution to the problem.
- The “Benefit” is typically indirect and should not require much emphasis. Your audiences’ response should come naturally as a r...
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