PSB: Problem, solution, benefit - Deepstash
How to Feel Better About Yourself

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How to Feel Better About Yourself

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PSB: Problem, solution, benefit

  1. Begin with presenting the problem, a clear point of frustration.
  2. Present your well-thought-out solution to the problem
  3. The “Benefit” is typically indirect and should not require much emphasis. Your audiences’ response should come naturally as a result of you presenting the “Solution” well enough. Their response and perceived benefit will be equal to the quality of your solution.

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The 3-I's: Issue, Illustration, Invitation

  1. Outline your issue or explain your idea in simple terms
  2. Use an illustration to expound on your main point - it can be funny or inspirational stories, jokes, metaphors, or analogies. 
  3. Give an invitation, a way in which your listener is able to respond. Y...

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The 3-Ws: What? So what? Now what?

  1. Define your key idea or argument concisely. You should be able to boil it down to one sentence, or two at most.
  2. The “So what?” forces you to answer the question of why the issue should matter to your audience. Explain ...

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Effective communicators rely on structure

  • People will retain structured information up to 40% more accurately than information that is presented without structure.
  • Having a clear structure for communicating helps you in 2 ways: it allows you to organize and remember your ideas, and it makes it easier for your l...

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alanaff

Travel aficionado Writer. Passionate social media geek. Reader.

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A well-crafted problem statement ensures the team shares an understanding of the core problem your customers are facing. But not every problem is equally important. Some problems need a straightforward solution, while others require more innovation.

The steps you take – and the amount ...

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