Trap -3: Confirmation Bias

Is the tendency to focus on new information that confirms pre-existing beliefs and trivialize anything that might challenge those beliefs. 

How to control it: Seek out information that goes against your pre-existing beliefs.

Is the human tendency to seek, interpret and remember information that confirms pre-existing beliefs. 

It affects every choice you make and it all happens in the background without you noticing.

Is our tendency to cherry-pick information that confirms our existing beliefs or ideas.

To hold an idea and convince ourselves we arrived at it rationally, we go in search of evidence to support our view. And we manage to find that evidence that confirms what we want to believe.