The Psychology Behind Why We Can't Stop Messaging
Phones became smart more than a decade ago and started doing almost everything.
While the app store has millions of apps to take care of our needs, connecting with other people remains one of the few fundamental uses of the phone.
Actual phone call usage has gone down drastically, while services like text messages, video calls, email, and rich messages (Facebook Messenger and Whatsapp) are used almost throughout the day.
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TikTok is reportedly 500 million users strong. It’s been a while since a new social app got big enough to make nonusers feel they’re missing out from an experience.
TikTok is an app for making and sharing short videos. For the Americans, it is one of the most popular of many short-video-sharing apps in that country. The videos are tall, and you navigate through videos by scrolling up and down, like a feed. You can follow and be followed. You can use it like any other social app.
TikTok has stepped over the point between the familiar self-directed feed and experience based on algorithmic observation and inference. When you open the app, you don't see a feed of your friends, but a page called "For You" - It's an algorithmic feed based on videos you've interacted with or just watched.
It's not full of people you know or things you've explicitly told it you want to see. It is constantly learning from you and builds up a model of what you tend to watch. In short, it is like an Instagram centered entirely around its "Explore" tab.
A simple acknowledgement of the trigger sensation in our minds can be the first step to be aware and in control of the internal triggers.
Put your mind at ease by burying all the triggers that hijack your attention and keep you away from concentrating on your work.