The Four-Step Hook - Deepstash
The Four-Step Hook

The Four-Step Hook

... deployed by the messaging software and many other products is composed of:

  1. Trigger
  2. Action
  3. Variable Reward
  4. Investment

Understanding these four steps makes us see the hidden psychology behind a user's daily tech habits.

134

609 reads

CURATED FROM

IDEAS CURATED BY

makidd

I see video and web as a way to reach and inspire people.

The idea is part of this collection:

How To Break Bad Habits

Learn more about communication with this collection

Understanding the psychological rewards of bad habits

Creating new habits to replace old ones

Developing self-discipline

Related collections

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates