Variable Reward
- BF Skinner, a psychologist, found that if an action gives a variable, unpredictable reward, it is more frequently used and is addictive.
- Like a slot machine, the reward is not something that the user knows beforehand, providing a sense of wonder, intrigue and mystery.
- In the case of messages, the variability is baked in the message itself, and different apps utilize novel ways to keep the user hooked.
122
382 reads
CURATED FROM
IDEAS CURATED BY
The idea is part of this collection:
Learn more about communication with this collection
Understanding the psychological rewards of bad habits
Creating new habits to replace old ones
Developing self-discipline
Related collections
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates