• Formulate the blog's mission: to inform, entertain, and educate readers.❓ Why does my blog exist? What value does the blog provide to the reader/viewer/listener?• Define the values, such as: do not recommend anything you would not do yourself, do not use questionable content, etc.❓What content creation principles do I want to follow for my blog?

Blog Mission and Values

• Approach the blog as a business: raise expertise, network, sell services and monetize content.• Set business goals for a limited time to measure results.❓What specific business result do I want to achieve with my blog in the next 3-6-9-12 months?❓How will I measure the success of my blog (what metrics are most important)?

Blog Business Objective

• Try new ideas and improve the content.• Track blog performance: traffic, engagement, and conversion rate.• Adjust content and strategies based on data.❓What should I try to change to achieve a new result?❓How will I track my blog's performance (traffic, engagement, conversion rate)?❓What data-driven adjustments will I make to improve underperforming content or strategies?

Hypothesis and Evaluation

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- Define the target audience: age, gender, profession, interests, etc.- Describe your readers: who they are, where they live, what problems they face.- Use analytics systems, surveys, and interviews to study the audience.❓Who is my target audience (age, gender, profession, interests, shopping habits, barriers and drivers)?What are their main problems, needs or goals that my blog can help solve?

Blog Audience

- Collect all ideas in 30-40 minutes.- Sort ideas by format, category, and awareness level.❓What key topics or themes will I cover to match the interests of my audience?

Content Ideas and Grouping

• Identify direct and indirect competitors. Use competitor analysis services and search engines to find successful blogs. Make a list of keywords and optimize your posts for search engines.❓Who are my competitors and what content are they creating? What can I do differently or better to stand out from them?❓What keywords are relevant to my niche and will drive organic traffic? How can I optimize my blog posts for search engines without sacrificing readability?

Competitors and Keywords

- Create a content plan in a convenient format.❓How often will I publish content?- Choose platforms and channels for blog promotion.- Publish cross-links and repackage content.❓What social media platforms or channels are best for promoting my blog to my target audience? What paid and free promotion methods can I choose, what budget should I set for the next 3-6 months?

Planning and Promotion

My article about strategy in blogging. Don't forget to ❤️‍🔥

Статья автора «Контент для блогера» в Дзене ✍: Про двойной рынок медиа, а блог является именно СМИ, писали еще в прошлом веке: авторы продают свои мысли аудитории, а привлеченную аудиторию продают...

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