Strategy for a blogger: 19 questions to answer

- Define the target audience: age, gender, profession, interests, etc.

- Describe your readers: who they are, where they live, what problems they face.

- Use analytics systems, surveys, and interviews to study the audience.

❓Who is my target audience (age, gender, profession, interests, shopping habits, barriers and drivers)?

What are their main problems, needs or goals that my blog can help solve?

• Identify direct and indirect competitors. Use competitor analysis services and search engines to find successful blogs. Make a list of keywords and optimize your posts for search engines.

❓Who are my competitors and what content are they creating? What can I do differently or better to stand out from them?

❓What keywords are relevant to my niche and will drive organic traffic? How can I optimize my blog posts for search engines without sacrificing readability?

- Collect all ideas in 30-40 minutes.

- Sort ideas by format, category, and awareness level.

❓What key topics or themes will I cover to match the interests of my audience?

- Create a content plan in a convenient format.

❓How often will I publish content?

- Choose platforms and channels for blog promotion.

- Publish cross-links and repackage content.

❓What social media platforms or channels are best for promoting my blog to my target audience? What paid and free promotion methods can I choose, what budget should I set for the next 3-6 months?

• Try new ideas and improve the content.

• Track blog performance: traffic, engagement, and conversion rate.

• Adjust content and strategies based on data.

❓What should I try to change to achieve a new result?

❓How will I track my blog's performance (traffic, engagement, conversion rate)?

❓What data-driven adjustments will I make to improve underperforming content or strategies?

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