The customer’s perception is your reality.
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A mental model is a mental, simplified depiction of how something works. It influences our perception, decisions, and behavior.
Learning means upgrading your mental models. The more models you have — the bigger your toolbox — the more likely you ar...
Any change initiatives to address the problem backfires because the perception of the people stays the same.
The first step toward transformation is to acknowledge your reality illusion, i.e. realize that you’re not seeing things as they are, but simply as they appear to you.
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