Reid’s Critique of the "Way of Ideas"

Researcher Robin Dunbar says, on average, we can only maintain a trusted social group of one hundred and fifty people. We can change which people, brands, and ideas we trust, but the number stays the same.

We are exposed to an increasing number of brands each year, but wit...

• The only way to get the best of an argument is to avoid it.
• Show respect for the other person’s opinions. Neversay, “You’re wrong.”
• If you are wrong, admit it quickly and emphatically.
• Begin in a ...

Learning ideas are useful to a point. To make a general idea useful, some key obstacles need to be overcome:

• We need to notice the idea in other contexts. Research found that people tend not to apply patterns they learn to different domains unless prompted.
• ...