Unique Positioning: Define your firm’s distinct place in the market through tailored offerings and specific audiences.
MICHAEL E. PORTER
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5 steps to turn into a marketing success
- Research market opportunities
- Choose your target market carefully
- Decide on a unique positioning
- Implement marketing tactics, and
- Audit the results.
The "Consumerization" of Enterprise
Slack, Dropbox or Zoom have applied specific strategies to win customers – tactics that resemble those of consumer companies rather than enterprise firms.
The go-to-market playbook for early-stage B2B founders:
- Taking a consumer approach to enterprise
- Product positioning...
When your brand has a viral TikTok trend, it’s bound for success
Serious brands that take an informal approach on the platform get a lot more praise and attention, resulting in higher free impressions.
Consumers have evolved; they now want a brand they can relate to and feel a deeper connection with than just a traditional transactional ...
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