Define the Problem Clearly: Always start by defining what you’re solving. This sharpens focus.
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Good problem-solving starts with an accurate description of the situation. Not with a definition.
If you start defining the problem (for e.g, calling it an “accounting problem” or a “marketing problem”) you define the range of solutions that you will consider.
So, ...
Design Thinking encompasses five steps that all come back to solving the user’s problems:
... or moving the goalposts, it happens when problems never seem to go away because people keep changing how they define them.
This can be a frustrating experience, because you don't really know if you’re making progress solving a problem, when you keep redefining what it means to so...
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