ALICE SCHROEDER

Here, effort and reward have a negative correlation—that is, the more effort you put into doing something, the more you will fail to do it. 

Effort and reward have a linear relationship when the action is mindless and simple. Effort and reward have a diminishing returns relationship when th...

Every habit or behavior has an activation energy. The more difficult or complex a behavior, the higher the activation energy required to start it. The smaller the habit, the less energy you need to start.

• Individual brainstorming is most effective when you need to solve a simple problem, generate a list of ideas, or focus on a broad issue. 
• Group brainstorming is often more effective for solving complex problems.