• groups aren't always strict in following the rules of brainstorming, and bad behaviors creep in. 
• people pay so much attention to other people that they don't generate ideas of their own – or they forget these ideas while they wait for their turn to speak. 

...

• You can take advantage of the full experience and creativity of all team members. 
• When one member gets stuck with an idea, another member's creativity and experience can take the idea to the next stage. 
• It helps everyone feel that they've contributed to the...

• It brings team members' diverse experience into play. It increases the richness of ideas explored, which means that you can often find better solutions.
• It can help you get buy-in from team members for the solution chosen – after all, they're likely to be more committed to an ...

1. Prepare the Group: set a comfortable meeting environment, consider who will attend the session and how much preparation is necessary in advance.
2. Present the Problem: clearly define the problem that you want to solve, and lay out any criteria that you must meet. Give peo...