“Increased Response Rates (think clicks) Increased Conversion (think sales) Premium Prices (think charging a lot of money).”
ALEX HORMOZI
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$100M Offers: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi is a practical guide for entrepreneurs and business owners on creating irresistible offers that drive massive sales and growth
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Step 1: Define Your Goals and Metrics
A content audit is a difficult & time-consuming process, it is important to begin with clear, defined objectives.
The first step is to think about your business goals (e.g. SEO, engagement, conversion, etc). What benefits can you gain from a content audit? What are the results you want to a...
Pricing Power
If you double your prices, and lose less than half your customers, its probably a good move. Pricing power is your ability to raise the prices you are charging over time. It is related to "price elasticity" in economics.
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Strategize discounts
Consider sales as a strategic tool, not a default mechanism. A lot of brands and companies use sales to drive volume and to drive the business and it’s not healthy.
Look up products similar to yours and record their prices. Divide those prices by five to determine how ...
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