When living difficult times, people feel the need to know that they are safe and they mostly try to find this safety in the articles they read, the news they listen to and the people they love.
However, it is also during these times that authors write down less or more well-documented opinions. And this is something you should definitely pay attention to when reading an article.
MORE IDEAS FROM Stretching the Expertise Bubble
In order to make sure that you are adopting a valid position of a true expert, try out the below techniques that will help you determine how well the person really masters his or her field:
The so-called 'expertise bubble' refers to the fact that an expert's knowledge can only apply directly to a limited amount of matters or to particular situations or settings.
When they provide insights on a topic in which their expertise bubble overlaps, this leads to the so-called 'the expertise sweet spot'. On the contrary, when the gap becomes big, their insights lose value.
Have you ever seen an ad from someone on Facebook (or while conducting a Google Search) that claimed the presenter was an “expert” or a “guru” at some business-related topic? For example, imagine an ad that says something like this: “I’ve helped businesses generate $1MM+ in new leads” or “I’m the marketing guru who can help you double your ROI.”
That’s because every independent contractor, agency, and consultant in the world is competing on a global stage to win business. And if you want to win business, you have to be perceived as an expert – or at least, that’s the way it used to be.
Expertise is dead. And experts killed it.
The rise of social media means that experts willing to share their knowledge are more accessible to the public. One might think that communication between experts and decision-makers should be very good. But this is not the case.
Outlets are flooded with self-appointed 'experts' who lack real expertise. In every domain where decision-makers need experts or specialized knowledge, they will compete with those who don't have relevant knowledge.
It happens when one rushes to provide advice, which is most likely to be discarded or ignored, even if the person was asked for it.
Even with good intentions, providing advice isn’t necessarily a good idea. We normally do not welcome any advice provided to us, with a natural reflexive repulsion towards being told what is to be done by someone else.
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