Place products everywhere customers might want to buy.
• “Availability isn’t just placement—it’s visibility.”
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Today's readers, tomorrow's leaders. I explain handpicked books designed to transform you into leaders, C-level executives, and business moguls.
How Brands Grow by Byron Sharp reveals the science behind brand growth, debunking myths and giving data-backed strategies that drive long-term brand success.
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Similar ideas to Physical Availability Matters
Various tech companies use fear, uncertainty and doubt (FUD) to control customer behaviour. They plant fake news, confusing press releases and benchmark tests to influence the decisions of prospective customers.
Example: Announcing ‘vaporware’ products, something that isn’t even in ex...
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