Public speaking notoriously provokes fear in many speakers. However, knowing that you have a great, humorous speech to deliver can go a long way toward alleviating speaking anxiety. Some speakers say, "I could never use humor in my speech. I just don't feel comfortable with it."
"A sense of humor is part of the art of leadership, of getting along with people, of getting things done." - Dwight D. Eisenhower Tasteful humor is a key to success at work, but there's a good chance your co-workers aren't cracking jokes or packaging information with wit on a regular basis--and your office could probably stand to have a little more fun.
If you have ever met me, even for a split-second, you know I am someone who never takes anything too seriously. Life is just way too short not to laugh along the way. So needless to say I am a huge proponent of infusing humor into marketing and advertising.
Humorous touches can almost always improve a piece that is already valuable on its own.
If you’re sure a joke is going to land, it can make an effective advertisement. Test variations of the joke with a small audience first; that way, you can be sure the humor doesn’t cross a line.
Brand differentiation. For example, Oreo has long differentiated itself by offering a quirky, tongue-in-cheek voice across its social media platforms. This is especially effective in dry, or otherwise “boring” industries.
Personal branding. Elon Musk, for example, has separated himself from his companies Tesla and SpaceX by cracking jokes and roasting people on his own account.