What’s the Catch?
While these sales rake in short-term revenues, they raise concerns about profitability and sustainability. The constant price wars and heavy discounting may not be a long-term win for retailers.
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Have you ever wondered why e-commerce giants like Flipkart, Amazon, and global platforms pull out all the stops for events like Big Billion Days, Great Indian Festival, and Black Friday? It’s not just about discounts—it’s a calculated strategy balancing consumer psychology, competition, and market economics. Let’s break it down.
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