Color Theory in Pattern Play

1. Using your favorite color for everything may result in oversaturation.
2. Choose colors according to context to avoid being inappropriate.
3. Combining colors may communicate a different message than the colors would individually.
4. Consider the functi...

Complementary colors lie opposite one another on the spectrum. For example, red complements blue, yellow complements violet.

When complementary colors are placed in close proximity, it is apt to cause conflict and disturb the eyes. Used subtly, it can make our eyes dance to a discordant tun...

• Up to 90% of snap judgments made about products can be based on color alone (depending on the product).
• Colors influence how consumers view the "personality" of the brand in question.
• Our brains prefer recognizable brands, which makes color incredibly important when creating ...