Customized products and experiences cater to individual needs, making consumers feel valued.
“Personalization turns a transaction into a relationship.”
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Similar ideas to Personalization as a key Driver
Those who personalize their stressors tend to blame themselves or others for things over which they have no control, creating stress where it needs not be.
Those prone to personalization tend to blame themselves for the actions of others or blame others for their own feelings.
Unlike relationship marketing, which focuses on customer retention, transactional marketing attempts to make the most of each individual transaction.
In other words, it attempts to convince the user to spend more during each transaction by offering other products, placing ...
Competence refers to our desire for control and mastery. Competence is about our natural desire to feel like we are learning and making progress towards a set of objectives.
Creating a sense of competence has more to do with what you don't do. Instead of only focusing on c...
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