Engaging in virtue signaling

Virtue signaling means speaking or behaving in a way that’s meant to prove a person's good moral values.

If a person affirms on social media that they fully support a specific cause, just because they want to show others how caring they are, that person is virtue signa...

A reason leaders behave inconsistently is a phenomenon called 'moral licensing.' When people do or say something virtuous, they seem to feel licensed to act in ways that might otherwise call their virtue into question.

Leaders working extremely hard for the common good, m...

Usually, ‘virtue signaling’ has a negative meaning (even if there are a few situations where it is likely to lead to meaningful positive outcomes).

This behavior is generally defined as being mainly driven by the desire to signal your good moral values, regardless of whether it le...