Color Psychology in Food

Most psychologists view color therapy with skepticism and point out that the supposed effects of color are often grossly exaggerated. Also, one’s feelings about color are often deeply personal and rooted in their own experience or culture.

Much of the evidence in this emerging area is an...

1. Using your favorite color for everything may result in oversaturation.
2. Choose colors according to context to avoid being inappropriate.
3. Combining colors may communicate a different message than the colors would individually.
4. Consider the functi...

• Up to 90% of snap judgments made about products can be based on color alone (depending on the product).
• Colors influence how consumers view the "personality" of the brand in question.
• Our brains prefer recognizable brands, which makes color incredibly important when creating ...