Modern Research on Color Psychology - Deepstash

Bite-sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

Modern Research on Color Psychology

Modern Research on Color Psychology

Most psychologists view color therapy with skepticism and point out that the supposed effects of color are often grossly exaggerated. Also, one’s feelings about color are often deeply personal and rooted in their own experience or culture.

Much of the evidence in this emerging area is anecdotal at best, so more scientific research is needed to gain a better understanding of color psychology.

STASHED IN:

151

MORE IDEAS FROM THE SAME ARTICLE

  • White: can feel fresh and clean. Often used to evoke a sense of youth and modernity.
  • Black: often associated with sexy, powerful, mysterious, and even ominous feelings.
  • Silver: linked to a sense of innovation and modernity.
  • Red: a bold...

  • Red was used to stimulate the body and mind and to increase circulation.
  • Yellow was thought to stimulate the nerves and purify the body.
  • Orange was used to heal the lungs and to increase energy levels.
  • Blue was believed to soothe illnesses and treat pain.
  • Indi...

While most perceptions of color are subjective, some color effects have universal meaning. 

  • The mood-altering effects of color may only be temporary.
  • Warm-colored placebo pills may be more effective than cool-colored placebo pills.
  • Installing blue-colored streetlights can lead to reduced crime in those areas.
  • Red causes people to react with greater speed and...

Color preferences can sometimes make a statement about how we want other people to perceive us. Other factors such as age and gender can also influence the color choices we make.

12 Reactions

Comment

It's time to

READ

LIKE

A PRO!

Jump-start your

reading habits

, gather your

knowledge

,

remember what you read

and stay ahead of the crowd!

Takes just 5 minutes a day.


TRY THE DEEPSTASH APP

+2M Installs

4.7 App Score