History of the Diderot Effect - Deepstash

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History of the Diderot Effect

History of the Diderot Effect

The French philosopher Denis Diderot became a wealthy man at age 52 and was able to afford small indulgences.

He started with a scarlet robe and continued with other items, because they were not matching the elegance of that robe. The joy of everything he bought was short-lived. Piece by piece, Diderot replaced every item in his home.

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We live better lives than Denis Diderot and his peers and yet we always crave for more. We decide our refrigerator isn’t nice enough; not when the latest models are wifi-enabled with touch screens.

It is a term that characterizes the tendency for purchases to generate new purchases.

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