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History of the Diderot Effect
The French philosopher Denis Diderot became a wealthy man at age 52 and was able to afford small indulgences.
He started with a scarlet robe and continued with other items, because they were not matching the elegance of that robe. The joy of everything he bought was short-lived. Piece by piece, Diderot replaced every item in his home.
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When the Diderot Effect loosens its grip
We live better lives than Denis Diderot and his peers and yet we always crave for more. We decide our refrigerator isn’t nice enough; not when the latest models are wifi-enabled with touch screens.
But our situation is more forgiving. We can always simplify. We can downsiz...
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The Diderot Effect
It is a term that characterizes the tendency for purchases to generate new purchases.
Example: We set up a gym membership, and then we think we need better workout clothes, headphones, towels, a combination lock, and a bag to carry everything.
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How the Diderot Effect was named
French writer and philosopher Denis Diderot once acquired a beautiful scarlet dressing gown. So he got rid of his old gown and admired the new one. But now the rest of his possessions felt old, so he went on a buying spree to replace his old possessions with more extravagant options, eventually l...
Habit Stacking
The French philosopher Denis Diderot was well known for his role as the co-founder and writer of Encyclopédie , one of the most comprehensive encyclopedias of the time. He lived nearly his entire life in poverty, but that all changed one day in 1765.
Diderot’s daughter was about to be marri...
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