Minute by minute formula for engaging videos

MrBeast videos are 13min long on average and are designed in multiple segments:

• First minute is crucial and it has to match expectations from thumbnail and hook viewers instantly.
• Minutes 1-3 transition from hype to execution, showing rapid progression to invest viewers in the story.
• Minutes 3-6 need frequent scene changes and simple but exciting content to make viewers fall in love with the story.
• Minutes 6+ can include longer explanations since viewers are already invested, but maintain quality and save a strong ending.