How to Succeed in MrBeast Production (Leaked PDF)

MrBeast videos are 13min long on average and are designed in multiple segments:

• First minute is crucial and it has to match expectations from thumbnail and hook viewers instantly.
• Minutes 1-3 transition from hype to execution, showing rapid progression to invest viewers in the story.
• Minutes 3-6 need frequent scene changes and simple but exciting content to make viewers fall in love with the story.
• Minutes 6+ can include longer explanations since viewers are already invested, but maintain quality and save a strong ending.

The shape of the audience retention graph can tell you which parts of your video are most and least interesting to your viewers:

• Flat lines mean viewers are watching that part from start to finish.
• Gradual declines mean viewers are losing interest over time.
• Spikes appear when more viewers are watching, rewatching or sharing those parts of the video.
• Dips mean viewers are abandoning or skipping that part of the video.

Your goal is to minimize early dropoff and maintain the most gradual possible slope.

Sometimes the most valuable brand investments are seemingly illogical. Going far beyond what's necessary — like using a crane to deliver a house when a truck would work — creates memorable moments that stick in people's minds. These "wow factors" might be inefficient from a pure data perspective, but they separate you from competitors and build deeper audience connection. The key is doing things that seem unreasonably ambitious — actions that make people think "only they would do this."

A-Players are defined by their obsessive drive to learn and deliver results. They are coachable, actively seek feedback, and consistently improve their skills. Unlike B-Players (trainable newcomers) or C-Players (average performers), A-Players are exceptional at their role and deeply believe in the company's mission. They take full ownership of mistakes, don't make excuses, and transform criticism into growth.

Companies seeking excellence must exclusively hire and retain A-Players, as mixing in C-Players can poison team culture and performance standards.

Success requires relentless follow-up on every project component. Simply delegating tasks and waiting for completion guarantees failure. Instead, check in daily with everyone involved, demand progress updates, and proactively identify potential issues. When working with contractors, treat their work as your responsibility — their failure is your failure. The key mindset is zero excuses: act as if nothing in the universe can stop your project from succeeding. This means obsessive oversight and refusing to leave any room for error.

Mistakes are bound to happen to anyone and they're okay as long as you learn from them. Take responsibility when you mess up, without making excuses or trying to save face. Focus on quick solutions rather than defending yourself, and never repeat the same mistake twice.

What separates A-Players isn't their absence of mistakes, but their response to them.

Promote your employees based on their impact and capability instead of an arbitrary time period they've been at your company.

When an employee wants to grow, give them clear paths: handle bigger responsibilities, solve complex problems, and take ownership of risky projects. Create opportunities for them to prove their value through challenging work. Your A-players will stay longer if they know their growth potential is limited only by their drive and ability.

Avoid getting trapped in short term, day-to-day work. When you spend days focused only on immediate fires or only on one project, you create a dangerous snowball effect where other projects fall behind and become tomorrow's emergencies.

Work on both short and long-term projects every day, even if just for 30 minutes, to keep the momentum alive and prevent future projects from becoming emergencies.