Retention graphs on videos

The shape of the audience retention graph can tell you which parts of your video are most and least interesting to your viewers:

• Flat lines mean viewers are watching that part from start to finish.
• Gradual declines mean viewers are losing interest over time.
• Spikes appear when more viewers are watching, rewatching or sharing those parts of the video.
• Dips mean viewers are abandoning or skipping that part of the video.

Your goal is to minimize early dropoff and maintain the most gradual possible slope.