What I learned about procrastination while scaling my startup to 4.2 million users
If we repeatedly find ourselves avoiding certain tasks, an underlying problem needs to be addressed.
Once we identify the real cause, we can search for the appropriate plan of action to reclaim our productivity.
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... is how the brain changes (for better or worse) in response to repeated experience: the things we do often we become stronger at, and what we don't use fades away.
If you noticed fear or anxiety around starting (or not finishing) a particular task, pay attention. These emotions are a great indicator of why you’re procrastinating.
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Facing a task, experiencing the uncomfortable emotions associated with it and doing the task despite those emotions.
It rationalizes the shit out of anything that’s just a little bit uncomfortable and create excuses as to why we shouldn’t do something now. Those excuses are irrational, but sound superficially reasonable.
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According to traditional thinking, procrastinators have a time-management problem. They are unable to understand how long a task will take and need to learn how to schedule their time better.
Studies show low mood only increases procrastination if enjoyable activities are available as a distraction. In other words, we're drawn to other activities to avoid the discomfort of applying ourselves.
Procrastination leads to two primary consequences.
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