deepstash

Beta

The Walkman, Forty Years On

Turning The Walkman Into A Cultural Phenomenon

The 80s saw celebrities like Donna Summer, Paul Simon, Andy Warhol and many others flashing the Walkman, turning it into a status symbol.

Earphones, earlier associated with geekery or hearing problems, suddenly turned cool.

45 SAVES


This is a professional note extracted from an online article.

Read more efficiently

Save what inspires you

Remember anything

IDEA EXTRACTED FROM:

The Walkman, Forty Years On

The Walkman, Forty Years On

https://www.newyorker.com/culture/cultural-comment/the-walkman-forty-years-on

newyorker.com

4

Key Ideas

The Walkman Debut

Today when we have unlimited songs in our pocket, we take them for granted, but forty years ago in 1979, when Sony’s first portable music player the “Walkman” debuted, a personal, portable music player was unheard of. From being a shared experience, music suddenly became a deep personal soundscape, hammering between one’s ears.

Though big by today’s standards, the Walkman was a tiny thing to behold in Japan, where it debuted, and the youth took to the funky gadget that could carry one’s music out of the bedroom, into the subway and city streets. Sony ended up selling two million Walkmans in less than two years.

The Walkman Effect

The Walkman goes into history as a social distancing device, isolating people who would want to stay immersed in music, blocking out the rest of the world. This was later termed as the Walkman Effect.

The headphones served as both a ‘Do Not Disturb’ sign and an instant way to get transported to a different world.

Turning The Walkman Into A Cultural Phenomenon

The 80s saw celebrities like Donna Summer, Paul Simon, Andy Warhol and many others flashing the Walkman, turning it into a status symbol.

Earphones, earlier associated with geekery or hearing problems, suddenly turned cool.

iPod Inspiration

Steve Jobs, who received a Walkman from the Sony head, Akio Morita, himself, chose to dissect it piece by piece, understanding the machinery behind it. Twenty years later he debuted the iPod, his own version of the portable music player, which had a hard-disk at that time.

The late Apple CEOs Walkman dream was realized when from 2001 till 2007 (when iPhone merged the music player with the phone) he could see his trademark white earbuds in the streets and his digital music players selling in millions.

EXPLORE MORE AROUND THESE TOPICS:

SIMILAR ARTICLES & IDEAS:

Innovation at work
Innovation at work

When you look at great geniuses like Newton, for example, it can be easy to imagine that their ideas and work came exclusively out of their minds. But that is seldom how it works.

Innovatio...

Everyone gets a lift up

We get to see further than our predecessors, not because we have a greater vision or greater height, but because we are lifted on their gigantic stature.

There are giants in every field. Don't let them intimidate you. Take from anywhere that resonates with you and inspires or fuels your imagination. Build upon it and improve it. Doing this will make your work authentic. Authenticity is invaluable; originality is non-existent.

The "Not invented here" syndrome
'Not invented here syndrome' is a term for situations when we avoid using ideas, products, or data created by someone else, and instead develop our own even if it is more expensive, time-consuming, and of lower quality.
The syndrome can also show up as a reluctance to delegate work.
Creating a new solution may be more exciting, but new solutions create new problems.

    5 more ideas

    Background music is powerful
    Background music is powerful

    Even if you are hardly aware of it, music can be surprisingly powerful.

    Researchers have found that it can affect:

    • how much time we think has passed while waiting
    • how co-op...
    The background music industry

    It is also known as music design, music consultancy, or as part of a broader package of experiential design or sensory marketing.

    The work involves creating distinct,  compatible musical identities for brands.

    Muzak and background music

    Muzak, a brand of background music, set the template for background music. It played in retail stores and other commercial premises and sold itself on the basis that it could increase productivity in workplaces. 

    Muzak's template for background music persisted for decades. The music was a balm to ease awkward silences and to encourage and brighten the mood.

    2 more ideas

    Steve Jobs' presentation style
    • A "Tweet-friendly headline" that summarises the product you're presenting: e.g.: "iPod: One thousand songs in your pocket."
    • Showing your passion: He acte...
    Tweet-friendly headlines

    Steve Jobs's intro sentences were so great because they clearly outlined what the product did while creating intrigue.

    Rather than rambling on, he used them to perfectly convey his message as compactly as possible.

    Examples of one sentence summaries of the product he was presenting: "Mac Book Air: the world's thinnest notebook", and "iPod: One thousand songs in your pocket."

    Tailor to the audience

    Whether you're networking or presenting, it's important to realize that it should never be a one-sided conversation.

    Your audience is in the room for a particular reason. It's critical to understand why they're listening to you so you can tune your presentation in a manner that makes them more receptive listeners,