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Beware of the Health Halo | Berkeley Wellness
Food-related behaviors, influenced by the health halo effect
Many people fall victim to a health aura of some foods:
- Fitness branding may make dieters eat more and exercise less. In one study, people trying to lose weight consumed more trail mix when the package labeled it as a "fitness" snack. The participants also exercised less when they were offered the "fitness" snack.
- Another study found that people who brought reusable shopping bags bought more organic foods, but they also chose more "indulgent " foods, like candy and chips.
To avoid being influenced by the health halo effect, ignore buzzwords, slogans, and images that make foods appear more healthful than they are.
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