"The perfect target market for a startup is a small group of particular people concentrated together and served by few or no competitors."
PETER THIEL, BLAKE MASTERS
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Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel is a thought-provoking guide to innovation and entrepreneurship.
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Start with a small market and dominate
Every startup is small at the start. Every monopoly dominates a large share of its market. Therefore, every startup should start with a very small market.
The perfect target market for a startup is a small group of particular people concentrated together an...
Start with a niche market
Startups should start with a very small market because it's easier to dominate than a large one. Once you dominate it, scale up and move into adjacent broader markets.
The perfect target market for a startup is a small group of particular people that are served by f...
Coffee Culture In Italy
- Cappuccino is only made in the morning.
- Highly concentrated espresso is served in small, ceramic cups, and almost taken as a shot of alcohol.
- Sometimes, a slice of lemon is rubbed around the edge of the cup to give some additional flavor.
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