The "Buy Ten Get One Free" Line
Marketers use this to nudge us towards buying a certain product or service, providing us with a goal that is almost within our grasp.
Example: When enrolled in a buy ten get one free coffee program, the person who has just one coffee to complete ten, is motivated to buy it as the free coffee is now imminent.
A lot of problems would disappear if we talked to each other more than talking about each other.
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