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Marketers use this to nudge us towards buying a certain product or service, providing us with a goal that is almost within our grasp.
Example: When enrolled in a buy ten get one free coffee program, the person who has just one coffee to complete ten, is motivated to buy it as the free coffee is now imminent.
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We have all encountered failure, be it failing a final exam, or a job interview. We're told that overcoming difficult obstacles will make a future success much sweeter.
But new researc...
In a study, people who see grass as greener on the other side predict higher happiness with future success. Participants that reacted like Aesop's fox would try to distance themselves from failure. It suggests that initial failure made people underestimate how good it would feel to succeed.
Named after "The Fox and the Grapes", the sour-grape effect is a systematic tendency to downplay the value of unattainable goals and rewards. We underestimate our future happiness because we don't always know what we want, and adjust our desires to what appears within reach.
People will rather devalue a goal than devalue the self. It means that people could miss out on the chance to try again because what once seemed impossible might now be within reach.
Consciousness is everything you experience - taste, pain, love, feeling. Where these experiences come from is a mystery.
Many modern analytic philosophers of mind either d...
What is it about brain matter that gives rise to consciousness? In particular, the neuronal correlates of consciousness (NCC) - the minimal neuronal mechanisms jointly sufficient for any conscious experience.
Consider this question: What must happen in your brain for you to experience a toothache?
The whole brain can be considered an NCC because it generates experience continually.
Studies show that more than ninety percent of professionals surveyed admitted that they had experienced disrespectful e-mails at work.
Rude e-mails are on the rise. The e-mail may ...
Electronic communication is efficient, but it's detached. Sitting at a computer screen, the need for tact and a respectful tone disappears.
With remote work on the rise, the use of electronic communication has allowed incivility to thrive.